For photography studios · The reseller program
Become a partner studio. Keep the portrait sale; we hand you the software.
You already own picture day — the contract, the calendar slot, the parent relationship. The platform gives you a complete yearbook system at zero license fee, runs your portrait sales on a system parents actually trust, and pays you the studio leg. You don’t pay us a license. You get paid through us.
No license fee. No exclusive multi-year “Term.” No forced overprint. A soft renewal you stay in because the economics and the tool are good — never a legal handcuff.
Why the studio that owns picture day wins
This is the model the modern challengers used to grow without a legacy field-rep army — the software is free to the studio, and the studio is the distribution. We add the one thing a bundled vendor can’t copy: a privacy story that families trust — facial recognition off by default, photos never sold, and families find their child by roster lookup, not a face scan.
Money stream 1
Free, complete software
The most complete creation platform in the category — one editor for the yearbook, newspaper, literary magazine, and online editions, with undo and redo, version history, layers, masking, your own fonts and color palettes, a print check that refuses a broken job, the directory and ID-card pipeline, the ad-sales engine, and a teach-as-you-build curriculum. A regional studio can’t build this. We hand it over free. Shipped
Money stream 2
The portrait revenue you keep
You run picture day today, and you’ll earn the studio leg of a four-way split (studio, photographer, school, and platform). Parents will reach a no-login store with a claim code, see only the permitted, sellable photos of their own student, and buy prints, digital downloads, and packages — and your share is recorded to your account and transfers automatically once your payout account is connected, safe from being sent twice. This is the category’s real profit pool, and it is why you stay. Parent store & automatic payouts in early access
Money stream 3
A commission engine for your reps
You’re a small sales team too. Move your account managers off a spreadsheet onto a real on-platform program: rep profiles, account assignments, dated commission plans, an add-only ledger (a correction is a new entry, never an edit) that follows refunds, statements, and automatic payouts to each rep’s own connected account. Shipped
Money stream 4
A privacy edge you can sell
Tell a district’s procurement office the truth: facial recognition is off by default, “find my child” is a permission-checked student-list lookup — not a face match — student photos are never sold, and you keep the sales profit. That is a sentence the big combined-package companies simply cannot say. Shipped
The economics: we pay you, not the other way around
The legacy relationship is inverted. You don’t buy a license — you earn the studio leg of every portrait order, plus your book margin, while we make our money on the sales, not on a seat. A studio-run portrait order settles on the net amount (the sale price minus the lab cost and the card fee) and splits four ways. The exact percentages are set by the owner in the platform and shared in your proposal; here is who earns and why:
| Leg | Who & why |
|---|---|
| Studio (you) | You shot picture day. This is the reseller incentive — the biggest leg, by design. |
| School | The fundraising leg that lowers what families pay for the book. |
| Platform | Our residual — a deliberately modest platform share. We win on breadth, not one captured contract. |
| Individual photographer | Zero by default — only if you pay one separately, and it comes out of your leg, never added on top. |
The “free to studio” plan is exactly what it says: zero platform license fee. We’re monetized purely by our share of portrait revenue and the book, ad, and print economics — so the channel is a transaction business that compounds with every school you bring, not a seat-license business that grows only with sales headcount. Commission and splits are bookkeeping about money that already moved; they add no new charge lane.
Bring your whole book of business
One signed studio is many schools, not one account — reach a per-school field rep can never match. Both ways a school enters your portfolio are shipped today.
Schools you already shoot
Onboard a school you already serve in one sitting: bring the student list by single sign-on (the standard ways a school already logs in) or a standard import from its student-information system. Your picture day is tied to the student list and ready to sell from the moment it loads. Your brand carries down to every account beneath you. Shipped
Schools you want next
A school you don’t have yet starts as a prospect your rep works; a won close is provisioned by your studio admin into a real account — which snapshots the attribution so you keep earning on a school you brought, even if a rep assignment later changes. Shipped
Attribution is durable: a later assignment shuffle never silently re-routes your commission history. “The studio brought this school” is a stable, audited fact.
Wear your own brand
You resell your brand, not ours. Set your logo, wordmark, colors, theme, media kit, and support contact once — and every account beneath you inherits it, while an individual school can still override its own palette. Your stores, order pages, the public edition viewer, the email sender name, proposals, the editor look, and the parent portrait gallery all carry your brand.
Two floors stay the platform’s, by design — and they are the right boundary for a reseller:
- The sending domain is ours. You set the email sender name and the reply-to address; the actual sending domain stays the platform’s (giving each studio its own sending domain is a deliverability project still to come).
- The permission and privacy footer is always ours. The platform stays the party legally responsible for the permission data. You theme everything around the permission block; the block itself cannot be re-branded — which is exactly what lets you inherit the privacy edge without ever being able to misrepresent who controls the data.
How you go live
The onboarding is a shipped self-service state machine — not a thing to build, a thing to point you at. Approval provisions your studio in one transaction.
Step 1
Apply
Tell us your studio, your desired subdomain, and roughly how many schools and books you do a year. Self-serve intake, or we onboard a studio we already know directly.
Step 2
Get set up
On approval, a single all-or-nothing step (it either completes fully or changes nothing) creates your studio org, your root district, your first admin (you set your own password on first login), your billing account on the reseller plan, your subdomain, and your brand kit with sensible defaults.
Step 3
Brand, staff, and onboard
Work the studio checklist: set your brand, add your reps and their commission plans and territories, bring on your accounts, assign your reps, work your prospects, connect your payout account, and watch your profit and loss. Connecting your payout account is the honest gate — an unverified account can’t receive a payout, but you can build and brand before payouts turn on.
Step 4
Produce & earn
Run picture day and build books. You earn the studio portrait leg, your book margin, and your reps’ commissions — on-platform statements and payouts, recurring with every school.
Safe to scale, by construction
You and your reps see totals, adult contacts, your profit and loss, and your money reconciliation — and never a student row. That isn’t a policy promise; it is a hard rule inside the database (the sales-rep privacy wall) proven against a real database across the full student record: a studio or rep view returns zero student rows even with the school in scope. It is what makes a genuinely resold product possible without ever touching a child’s record.
We’re honest about what’s shipped
The reseller platform is live today: the studio account hierarchy, reps, territories, dated commission plans, the add-only ledger (a correction is a new entry, never an edit) that follows refunds, statements and automatic payouts, your brand carried down to every account, the self-service onboarding flow, the sales-rep privacy wall, and the picture-day pipeline with facial recognition off by default and photos never sold.
The studio’s primary incentive is building now — the parent portrait store: parents will claim their student with a no-login code and buy the permitted photos, and every order will split four ways (studio, photographer, school, and platform) in exact cents, with your share recorded to your account and transferred automatically once your payout account is connected. The capture pipeline and consent gate underneath it are already live; the storefront, the four-way split, and automatic payouts are turning on next. Parent store & automatic payouts in early access
A few helpers are still in early access — the live text-message offers to your crews, route planning, offline capture, and routing orders to outside labs — turning on as each outside service is connected. We’ll tell you exactly where a given piece is — we never sell a plan for later as if it shipped.